Design Director, 3D, Experiential , Motion & Branding.
Hey, hello.
Welcome.
Creating memorable moments that resonate and engage is what I do.
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A proven user centric, iterative design process is how i do it.
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Bridging the void between brands that want to be closer to their audience is why.
I create Engaging Experiences, enhancing brands & connecting their values and ethos to build life long bonds.
Designing extraordinary & visually appealing assets around clever stories to evoke positive emotions. Using a human centered design approach.
Direction
My goal is always to communicate the core idea.
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The circumstance dictates the medium and outcome. Whether it's a fast sketch or a refined real life render, it needs to be grounded in it's intention.
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Software: Cinema4d, Redshift, Carona, Octane, Photoshop, Illustrator, Procreate & Fusion.
Visualisation
I use motion to articulate a narrative. Breathing life and character in to a Setting, Product or Brand.
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Software: Cinema4d, Adobe After Effects, Fusion.
Motion
My approach is based on a core set of principles and a clear design strategy. Using a tried and trusted methodology.
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I believe in never standing still and the power of cross functional teams to arrive at the greatest outcome.
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Methodology
My experience leads me to a collaborative, iterative process with empathy at it's core, helping to achieve holistic outcomes that drive positive emotions for the end user.
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Using insights to drive fast, effective ideas that can be tested and refined. I devirge at speed and converge with accuracy and meaning.
Ideation
I think it's only benificial to have the understanding of as many production methods as possible.
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From working in print houses, desinging retail POS, window displays for Harrods to creating events that fill Messe, Berlin.
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Understanding experiencial flow, engaging fast paced supermarket consumers to building comprehensive guidelines that translate a brands core ethos.
Process
Skillsets
20+ years in the Design Industry, specialising in Experiential Asset Production, Product design, 3d Visualisations & Motion using Cinema4d. I'm a Creative Thinker and Problem Solver with a firm knowledge of process & the desire to impact positively. I firmly believe you can give an answer to any given problem using a clear design methodology & human centered design approach.
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I thrive on helping Companies & Brands design and conceptualise purposeful assets that create deeper bonds, communicate their values and create lasting memories through sensory experiences & clever story telling.
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I have a diverse skill set, including; Creative Direction, Product Design, Creative Thinking, Marketing, Branding, Exhibition Design, Retail Spaces, Architectural Visualisations, Animation, Motion, Illustration, Print, Graphics, Logo design and Photography.
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Get in touch, below!
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Dave Smith - Head of Design -
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Maria Urnham - Design Director -
A man descerning of a Creative Director. Able to lead teams with the experience of being hands on in a multitude of design disciples.